Three Predictions for The Creative Economy in 2026

Date
4 February 2026
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I'm Ollie Scott and welcome to Good CEOs. Every other week, we will look at the facts, feelings, and future predictions shaping the creative economy right now.

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So, for the first one of 2026, we've invited Global CEO Toby Southgate. Could a billion-dollar independent agency be on the horizon? And what would it take to revive iconic brands like JWT or DDB in today's world?

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If you're a leader or aspiring CEO eager to understand the seismic shifts, private equity trends, and disruptive strategies redefining the landscape, this series will be your playbook.

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