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What makes an agency attractive to a buyer and what makes them walk away?
In this episode of GOOD CEOs, Ollie looks at the things that can make a business harder to sell: over-reliance on one client, too much dependence on the founder, processes that don't scale, and a proposition that's become harder to explain as the company has grown.
But beyond the obvious commercial questions, there's a bigger one:
What are you known for?
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