How Do You Grow An Agency, Like Uncommon, and Maintain What Makes You Special?
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Natalie Graeme co-founded Uncommon less than a decade ago and it's now arguably the best creative studio in the world, working with the likes of British Airways and The Ordinary. In this episode, she tells Ollie why a studio that swore it would never take outside money ended up partnering with Havas to fund its US expansion, how they protected Uncommon's culture inside that deal, and why turning down a huge early payday nearly broke the studio before it made them.
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