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In this episode of Good CEOs, Laura Tannenbaum, CEO of Fabric Social and co-founder of That Lot, explains why social has moved from being a marketing channel to the place where brands are actually built. Hosted by yours truly, Ollie Scott.
We discuss the return of organic reach, why brands are now competing with creators as much as other companies, and the rise of lo-fi "janky" content over polished campaigns.
It's a conversation about how the rules of brand building have changed, and what leaders in this space need to rethink if they want their brands to stay relevant.
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