Bringing Proven Brand-Building Firepower To US Mobile
Challenge
US Mobile had big ambitions for its next stage of growth - and a founder who understood that brand could be one of the company’s greatest advantages.
The opportunity was to connect that ambition with a marketing leader who had already seen what it takes to build an iconic brand at scale.
Solution
UNKNOWN’s Woody, first met Mark DiCristina through a friendly introduction.
As Mailchimp’s first marketing hire, Mark had spent 15 years helping grow the business from its early days through to its $12bn acquisition by Intuit.
But what stood out most was his belief that creativity drives growth - and that a captivating brand can create an unfair advantage.
It immediately brought US Mobile founder Ahmed Khattak to mind.
UNKNOWN made the introduction.
Result
Mark and US Mobile came together around a shared belief in the power of creativity, brand and ambitious growth.
Sometimes the most valuable role a talent partner can play isn’t running a process.
It’s knowing when the right people need to meet.
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