Starling Builds The In-House Creative Team To Match Its Ambition.
Building In-House Creative
Company
Starling
Growth Challenge
Growth Solution
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Industry

4
Creative Disciplines Strengthened
Challenge
Starling wanted to build a best-in-class in-house creative studio, with the quality, pace and taste of an agency, but closer to the business, the product and the customer.
Solution
UNKNOWN worked as an extension of Starling’s team, running a focused hiring sprint from senior to director level across brand design, creative, internal comms and motion.
Result
Starling strengthened its in-house creative capability, bringing higher-quality talent and more creative decision-making closer to the business while creating the conditions to reduce reliance on external agency spend.
A creative function built not just to service the business, but to become part of how the business grows.









