Fintech

Starling Builds The In-House Creative Team To Match Its Ambition.

Building In-House Creative
Company
Starling
Growth Challenge
Attracting in demand talent, on demand
Building In-House Creative or Strategic Capability
Growth Solution
No items found.
Industry
Fintech

4

Creative Disciplines Strengthened

Challenge

Starling wanted to build a best-in-class in-house creative studio, with the quality, pace and taste of an agency, but closer to the business, the product and the customer.

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Solution

UNKNOWN worked as an extension of Starling’s team, running a focused hiring sprint from senior to director level across brand design, creative, internal comms and motion.

Result

Starling strengthened its in-house creative capability, bringing higher-quality talent and more creative decision-making closer to the business while creating the conditions to reduce reliance on external agency spend.

A creative function built not just to service the business, but to become part of how the business grows.

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