Evolving BBH's Zagger Thinking For A Digital Generation.
Company
BBH
Growth Challenge
Growth Solution
Industry
4
Transformative Leaders
Challenge
BBH needed a modern creative leader who could evolve its legacy of "zagger" thinking for a generation raised on social and digital storytelling.
Solution
The Search mapped creative directors from challenger agencies who could translate brand purpose into modern platforms while respecting BBH's craft.
Result
A new ECD reframed the creative approach and re-energised global pitches.
More
The Search
Building In-House Creative or Strategic Capability
Evolving Leadership for the Next Stage
Attracting in demand talent, on demand
The Search
Building In-House Creative or Strategic Capability
Attracting in demand talent, on demand
The Search
Building In-House Creative or Strategic Capability
Attracting in demand talent, on demand
The Search
Building In-House Creative or Strategic Capability
Attracting in demand talent, on demand
The Partnership
Attracting in demand talent, on demand
Building In-House Creative or Strategic Capability
The Partnership
Attracting in demand talent, on demand
Building In-House Creative or Strategic Capability
Evolving Leadership for the Next Stage
The Search
Building In-House Creative or Strategic Capability
Attracting in demand talent, on demand
The Search
Building In-House Creative or Strategic Capability
Attracting in demand talent, on demand
The Search
Evolving Leadership for the Next Stage
Attracting in demand talent, on demand
The Search
Evolving Leadership for the Next Stage
Attracting in demand talent, on demand
The Partnership
Attracting in demand talent, on demand
Evolving Leadership for the Next Stage
Redesigning Structure for Growth
The Bench
Attracting in demand talent, on demand
Building In-House Creative or Strategic Capability