Appointing a Westbridge x Koto chairperson in a post investment world.
Challenge
When WestBridge Capital invested in Koto, growth was expected.
What wasn’t guaranteed was what survived it.
Five studios. Multiple markets. A growing shareholder group.
The risk wasn’t pace. It was scale without judgement.
WestBridge needed confidence that Koto would grow without losing the culture that made it investable in the first place.
Solution
UNKNOWN treated this as a leadership search with consequences.
Before mapping people, we mapped the business. Agreed a weighted criteria.
Founders intent. Investor intent.
The Search focused on Chairs who understand creative businesses and capital and who know that governance, done badly, kills momentum.
That led us to Charles Fallon.
An operator with deep agency experience and a long view on growth.
UNKNOWN acted as the bridge between founder and fund, keeping the role honest and the expectations aligned.
Result
Koto appointed its first Chairperson.
For WestBridge, it reduced risk at the point where creative businesses usually start to drift.
For Koto, it brought clarity without control.
For UNKNOWN, it’s a simple truth:
the right person, at the right moment, changes the trajectory of a business.
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