There have been many exciting briefs this year. But nothing quite as exciting as helping James Rowe find the person to lead BOLDED London.
We’re in such an interesting time in the creative economy. We need people who understand attention and understand how it turns into commercial opportunity. That person is Daisy Domenghini. Previously, she's helped build VaynerMedia across Europe, knows how to work with some of the biggest brands in the world, and still has the energy of someone who wants to get stuck in.
We can see exactly why James wanted her alongside him for this. Because, what James is building at OBB is pretty special. Entertainment, talent, production, IP and proper creative thinking together under one roof. Bolded London is the next big expression of that idea.
If in just over a year Bolded have: worked with some of the biggest names in sport, entertainment and beauty; won seven Cannes Lions for the Kevin Durant CeraVe campaign; and opened an international office., goodness knows what will happen in the next.
.jpg)
