I'm Ollie Scott and welcome to Good CEOs. Every other week, we will look at the facts, feelings, and future predictions shaping the creative economy right now.
So, for the first one of 2026, we've invited Global CEO Toby Southgate. Could a billion-dollar independent agency be on the horizon? And what would it take to revive iconic brands like JWT or DDB in today's world?
If you're a leader or aspiring CEO eager to understand the seismic shifts, private equity trends, and disruptive strategies redefining the landscape, this series will be your playbook.

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