What do you think is the biggest change needed in product design right now?

A shift towards greater experimentation. Often, product design becomes too formulaic, primarily refining existing paradigms rather than exploring new territories. By encouraging a culture that embraces experimentation, designers can deliver unique and delightful experiences. This approach is especially pertinent in fields like consumer electronics, where users constantly crave new features and interactions. There's a vast opportunity to harness the underutilised sensors and capabilities in modern devices to offer more bespoke and immersive experiences. There's also a compelling need to move beyond traditional two-dimensional constraints and think about user interfaces in three-dimensional spaces. This involves designing for new realities where interactions are more spatial. By integrating AI, designers can develop interfaces that not only exist in three-dimensional space but also respond adaptively to user actions and preferences.

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What do you want to be remembered for in the creative industry? 

In the creative industry, I want to be remembered for my kindness. Although I am deeply serious and passionate about my work, I believe it's important not to take everything too seriously. We're all in this together, and behind every project are real people with real, complicated, messy lives! The small, positive impact I can have on someone's life is what truly makes me proud and motivates me to continue in my career.

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What is your favourite app on your phone and why?

My favourite app would have to be a chess app. It's a great way to unwind and enjoy some quiet time. Also, FotMob; I can’t stay away from football!

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